Campagna Google ADS Lombardia

We turned a broad transformation agenda into a small set of priorities, rituals, and measures. The result was a shared operating model that helped distributed teams move with more confidence.

The challenge

The organization had an ambitious transformation agenda spanning markets, functions, and leadership teams. The vision was compelling, but it contained too many parallel priorities and too few shared mechanisms for turning intent into everyday decisions. Teams needed clarity on what mattered most, how progress would be measured, and how they were expected to work together.

Building the operating model

We translated the agenda into a focused set of transformation priorities, each supported by clear outcomes, ownership, and measures. Working with leaders across the business, we identified the critical decisions and behaviors that would move the strategy forward, then designed a practical rhythm for reviewing progress and resolving obstacles.

The operating model connected long-term ambition with weekly and monthly activity. Shared rituals gave distributed teams a consistent way to surface risks, exchange learning, and maintain momentum without adding unnecessary bureaucracy.

Making change repeatable

Alongside the governance structure, we developed tools and language that helped leaders communicate the transformation consistently. Teams could see how local initiatives connected to enterprise priorities, while leadership gained a clearer picture of progress across markets. The result was a model designed not only to launch change, but to sustain it.